Michelle Conceison runs management and marketing company Market Monkeys, manages GRAMMY nominated and IBMA winning band Della Mae, English songwriter John Smith, and IBMA-nominated songwriter-artist Sarah Siskind (Song of the Year for Molly Tuttle's "Take The Journey"). Conceison has led ad agencies' digital media teams across the country, has a MBA, teaches at MTSU, leads a research initiative for Folk Alliance International, is a Leadership Bluegrass graduate, and recently joined the IBMA Board of Directors.