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Wednesday, September 25 • 9:00am - 9:50am
Harnessing Data

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It’s been said that “knowledge is power.” The more you know about your fans, the better you can serve them. The primary focus is to learn about collecting data, and how to use different types of data to achieve your objectives. We may have a computer full of data about our clients, but if we don’t know how to harness it and use it, it is simply taking up space.

avatar for Katie Keller

Katie Keller

Born and raised in the Bluegrass state (Kentucky), Katie Keller found a love for string music on the banks of the Ohio River.A Strategic Communications degree from the University of Kentucky, mixed with a passion for music, led her down the path of festival planning and promotions... Read More →

avatar for Ty Gilpin

Ty Gilpin

Ty Gilpin is the Senior Director of Marketing for North Carolina based Roots music labels Organic Records and Mountain Home Music Company home to multiple IBMA awarded and Grammy nominated artists. Ty is nominated for multiple International Bluegrass music awards this year in his... Read More →
avatar for Dave Kester

Dave Kester

Director of Radio Operations, WNCW
avatar for Ashley Moyer

Ashley Moyer

Ashley graduated from Middle Tennessee State University in 2011. She has been with Rounder Records since the fall of 2015 and has worked on album release campaigns for Sam Bush, The Earls of Leicester, Béla Fleck & Abigail Washburn, The Gibson Brothers, Sierra Hull, and Steve Martin... Read More →

Wednesday September 25, 2019 9:00am - 9:50am EDT
Raleigh Convention Center Room 306 B 500 S Salisbury St, Raleigh, NC 27601